In the 1950’s you probably would have been tossed into jail for Googling somebody, but in our modern tech world most of us are doing it daily. Â Google is a household name and according to recent statistics, is responsible for over 66% of all web searches. Â That’s a lot of searches when you consider nearly 8 billion searches are being made daily on the web! Â
Google has been the dominate search engine for years now and accordingly businesses and Search Engine Optimization (SEO) firms are always trying to crack the code of being #1 in relevant search results. Â Most companies will spend their money and efforts on improving Google rankings, but what about other popular search engines? Â Although a distant 2nd, and 3rd Bing and Yahoo still collectively make up nearly 1/3 of all web searches. Â
So what’s the moral of our web search story? Â Ignoring your results on these other popular search engines could mean you are missing out on opportunities to get more customers. Â The bottom line is to be aware. Â If you are testing and trying to find your business in a search engine, take the time to test ALL the major platforms. Â If you have a professional SEO firm working for you, ask about their knowledge of other search engines and make sure all opportunities for getting found on the web are being exploited. Â
For now it doesn’t look like Google is going anywhere, but who knows, maybe someday we’ll be turning other tech terms into risqué sounding verbs.  Have a wonderful day and enjoy Binging yourself!Â